Wednesday, February 13, 2019

Marketing Tips That Will Increase Your Startup’s Presence

Original author Bobs SEO Las Vegas - Affordable Search Engine Optimization Services

As a startup business, it’s completely understandable to have budget and time constraints, especially when it comes to marketing. That said, there’s no need for you to go extravagant in your marketing strategy for the sake of broadcasting your presence on the internet and attracting customers. You can actually shift your focus on just a handful of key tactics. Let’s take a look at these tactics that I’m referring about. Take note of them as they have great potentials in boosting your startup’s presence.

  1. Define your story

Storytelling is a powerful tool when used properly. It’s also one of the natural practices that every startup should always observe. Questions like, “Who are you?”, “What is your purpose?”, and “How are you different from others?”, are just a few examples of what your brand story should tell. Your very first move should be to tell your story to everyone. This way, you’ll be able to gauge the reactions of people to your brand and determine the things you need to improve.

  1. Establish meaningful relationships

Relationships are crucial in order to nurture marketing growth. While this may not seem like a marketing tactic, it is a definite way to enhance your future announcements. In building meaningful relationships, you simply have to initiate regular and authentic conversations with bloggers, reporters, and other influential players in your field. Many startups immediately launch their news without a thought. The truth is, you need to first establish some groundwork. This method includes attending meetups, meeting with competitors, and being social at conferences. All these things will allow you to build valuable and significant relationships that will foster your startup.

  1. Conduct user research

It is essential to identify who your blog, site or social media content is for. Otherwise, you’ll just be broadcasting, not to mention wasting your efforts, to no one in particular. You can start by formulating some sort of persona about who your ideal audience would be. List down a couple of characteristics about them such as where they work, what is their typical demographic profile, how much do they know about your topic, what kind of content to they usually consumer, and which channels they frequently use. Once you have ensured that your theoretical audience really does exist, then talk to your potential and current customers and find out what they need and want.

  1. Create a community

Building a social community doesn’t require you to spend a lot. You simply need to find the right people that are interested in buying your products. Instead of using too much of your time looking at your metrics and calculating your marketing budget, you should find relevant followers, groups, hashtags, and start engaging online. When creating a community, it could entail to responding to comments directed at your business, leaving comments under relevant posts, or sharing interesting and valuable content from relevant accounts. Of course, you could also host events if you want to go with the conventional way.

  1. Start a blog

Creating a blog dedicated to your business is probably the best way to expand your reach and presence. In fact, Hubspot reported that companies with blogs gain 126% more leads than companies without blogs. The key here is to write content about topics that are useful, interesting, and relevant to your readers. So, ask your readers what they wish to hear and read. This way, you can target them exactly the way they want you to.

This post Marketing Tips That Will Increase Your Startup’s Presence is from Bobs SEO Las Vegas.

Marketing Tips That Will Increase Your Startup’s Presence

Original author Bobs SEO Las Vegas - Affordable Search Engine Optimization Services

As a startup business, it’s completely understandable to have budget and time constraints, especially when it comes to marketing. That said, there’s no need for you to go extravagant in your marketing strategy for the sake of broadcasting your presence on the internet and attracting customers. You can actually shift your focus on just a handful of key tactics. Let’s take a look at these tactics that I’m referring about. Take note of them as they have great potentials in boosting your startup’s presence.

  1. Define your story

Storytelling is a powerful tool when used properly. It’s also one of the natural practices that every startup should always observe. Questions like, “Who are you?”, “What is your purpose?”, and “How are you different from others?”, are just a few examples of what your brand story should tell. Your very first move should be to tell your story to everyone. This way, you’ll be able to gauge the reactions of people to your brand and determine the things you need to improve.

  1. Establish meaningful relationships

Relationships are crucial in order to nurture marketing growth. While this may not seem like a marketing tactic, it is a definite way to enhance your future announcements. In building meaningful relationships, you simply have to initiate regular and authentic conversations with bloggers, reporters, and other influential players in your field. Many startups immediately launch their news without a thought. The truth is, you need to first establish some groundwork. This method includes attending meetups, meeting with competitors, and being social at conferences. All these things will allow you to build valuable and significant relationships that will foster your startup.

  1. Conduct user research

It is essential to identify who your blog, site or social media content is for. Otherwise, you’ll just be broadcasting, not to mention wasting your efforts, to no one in particular. You can start by formulating some sort of persona about who your ideal audience would be. List down a couple of characteristics about them such as where they work, what is their typical demographic profile, how much do they know about your topic, what kind of content to they usually consumer, and which channels they frequently use. Once you have ensured that your theoretical audience really does exist, then talk to your potential and current customers and find out what they need and want.

  1. Create a community

Building a social community doesn’t require you to spend a lot. You simply need to find the right people that are interested in buying your products. Instead of using too much of your time looking at your metrics and calculating your marketing budget, you should find relevant followers, groups, hashtags, and start engaging online. When creating a community, it could entail to responding to comments directed at your business, leaving comments under relevant posts, or sharing interesting and valuable content from relevant accounts. Of course, you could also host events if you want to go with the conventional way.

  1. Start a blog

Creating a blog dedicated to your business is probably the best way to expand your reach and presence. In fact, Hubspot reported that companies with blogs gain 126% more leads than companies without blogs. The key here is to write content about topics that are useful, interesting, and relevant to your readers. So, ask your readers what they wish to hear and read. This way, you can target them exactly the way they want you to.

This post Marketing Tips That Will Increase Your Startup’s Presence is from Bobs SEO Las Vegas.

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Sunday, February 10, 2019

4 Focal Points Of Las Vegas Business Marketing Done Right

Original author of this article Bobs SEO Las Vegas - Affordable Search Engine Optimization Services

Bobs SEO Las Vegas Team Meeting

Las Vegas businesses have a hard time keeping up with their competitors—especially those that have been in the industry for a while now. On top of that, they have to deal with running their business using their little to no experience at all. In spite of the seemingly never-ending list of challenges you are and will be facing, it should not deter you from achieving your entrepreneurial dreams. Your way does not have to be a long and tedious process, nor does it have to be an impossible goal.

As you are probably aware by now, marketing takes up the front line when it comes to business growth and development. That said, not everything that worked well years ago can still be as equally effective today. Thus, it is of paramount importance to make yourself informed on the new areas to focus on in today’s marketing space.

These areas include the following:

1. Social media

Without a doubt, social media is among the most powerful tool in this digital era. The group of millennials alone is already an enormous help to your business if you can target them properly since they use all sorts of media channels every day. No matter what type of product or service your business offers, establish a strong online presence should always be one of your top priorities as this will bring your closer to your future success. Depending on what works well with your business, you have various social media platforms to choose from including Facebook, Instagram, LinkedIn, Twitter, Pinterest and many more. Also, make sure to engage with your customers as often as you can and publish regular posts and shares in your accounts.

2. Content and SEO

Content, before and now, still reigns as the king in the marketing world while SEO in Las Vegas also has its own strong and invaluable purposes. If you wish to spread brand awareness to young consumer groups like millennials, then it is a must to incorporate good content and SEO practices in your marketing campaign. If you don’t have experience in these things, then it is always best to work with professionals on these certain fields.

3. Event hosting

At first glance, anyone would think that even hosting is just a waste of resources and a bad case of investment. However, if planned and done properly, hosting even can actually change the course of your business and make it successful. Through your event, you can personally introduce your products or services to the people and demonstrate to them how serious you are with your venture. Again, in this area, it is also best to work with a professional event planner to ensure that the process will be smooth and the results will be worth it. This can also help you organize an event within your budget as you can discuss this with your coordinator, which shouldn’t be a problem because it’s better to have your event attended by a limited group of guests.

4. Influencers

In this time and day, it’s no surprise how many consumers’ decisions are deeply affected by their favorite influencers. People are more inclined to follow a recommendation from someone famous and have authority than actually following their own options. For this reason, collaborating with a reputable influencer can be one of the best decisions you will make as this will help your business flourish.

The post 4 Focal Points Of Las Vegas Business Marketing Done Right appeared first on Bobs SEO Las Vegas.

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4 Focal Points Of Las Vegas Business Marketing Done Right

Original author of this article Bobs SEO Las Vegas - Affordable Search Engine Optimization Services

Bobs SEO Las Vegas Team Meeting

Las Vegas businesses have a hard time keeping up with their competitors—especially those that have been in the industry for a while now. On top of that, they have to deal with running their business using their little to no experience at all. In spite of the seemingly never-ending list of challenges you are and will be facing, it should not deter you from achieving your entrepreneurial dreams. Your way does not have to be a long and tedious process, nor does it have to be an impossible goal.

As you are probably aware by now, marketing takes up the front line when it comes to business growth and development. That said, not everything that worked well years ago can still be as equally effective today. Thus, it is of paramount importance to make yourself informed on the new areas to focus on in today’s marketing space.

These areas include the following:

1. Social media

Without a doubt, social media is among the most powerful tool in this digital era. The group of millennials alone is already an enormous help to your business if you can target them properly since they use all sorts of media channels every day. No matter what type of product or service your business offers, establish a strong online presence should always be one of your top priorities as this will bring your closer to your future success. Depending on what works well with your business, you have various social media platforms to choose from including Facebook, Instagram, LinkedIn, Twitter, Pinterest and many more. Also, make sure to engage with your customers as often as you can and publish regular posts and shares in your accounts.

2. Content and SEO

Content, before and now, still reigns as the king in the marketing world while SEO in Las Vegas also has its own strong and invaluable purposes. If you wish to spread brand awareness to young consumer groups like millennials, then it is a must to incorporate good content and SEO practices in your marketing campaign. If you don’t have experience in these things, then it is always best to work with professionals on these certain fields.

3. Event hosting

At first glance, anyone would think that even hosting is just a waste of resources and a bad case of investment. However, if planned and done properly, hosting even can actually change the course of your business and make it successful. Through your event, you can personally introduce your products or services to the people and demonstrate to them how serious you are with your venture. Again, in this area, it is also best to work with a professional event planner to ensure that the process will be smooth and the results will be worth it. This can also help you organize an event within your budget as you can discuss this with your coordinator, which shouldn’t be a problem because it’s better to have your event attended by a limited group of guests.

4. Influencers

In this time and day, it’s no surprise how many consumers’ decisions are deeply affected by their favorite influencers. People are more inclined to follow a recommendation from someone famous and have authority than actually following their own options. For this reason, collaborating with a reputable influencer can be one of the best decisions you will make as this will help your business flourish.

The post 4 Focal Points Of Las Vegas Business Marketing Done Right appeared first on Bobs SEO Las Vegas.

Thursday, February 7, 2019

How To Leverage Pinterest When It Comes To Las Vegas SEO

Original author of this article Bobs SEO Las Vegas - Affordable Search Engine Optimization Services

Did you know that there’s a higher chance of people finding an item they purchase or plan to buy in Pinterest compare to finding and buying it on Facebook? Pinterest is a powerful marketer not just to marketers but also to business owners. Unfortunately, many business owners are not aware of this fact while marketers, on the other hand, have long since discovered the power of Pinterest in product discovery. Having said that, to have your Pinterest content discovered often times depend on your SEO plan. The same way with websites, Pinterest, too, has its own SEO controls in order to stand out from others. And so, here are some tips to help you maximize the use of your business’ Pinterest account.

  1. Switch your Pinterest account to a business type

Aside from the default profile type, which is the regular profile, Pinterest also has a business count that allows easier website verification, analytics, and rich pins. Chances are Pinterest will be releasing even more useful features in the future, so it’s wise to switch now. Also, make sure to optimize the display name of your business. If there is still a room, you can integrate some keywords to increase your chance of having a better ranking on your content for both Pinterest and searches. Keep in mind that the titles show in search results pages are limited to a certain number so if there are too many characters, your title will appear incomplete.

  1. Your pinboards must be search-friendly

Having the most splendid pinboard is useless if you forgot to switch in the search engine visibility in your settings. Although this setting is set as off by default, you may have to check it again since you may have unknowingly turned it on, and if that is the case, then all your Pinterest SEO efforts will be for nothing. You can find this button under the “Search Privacy” heading in your “Account Basics” section of your account settings.

  1. Include valuable keywords in your “About” section

The “About” section in every Pinterest account can be placed with a maximum of 200 characters. It is very crucial since it is one of the first things that are seen by visitors when they visit your profile, thus, you have to make it eye-catching. Make it so that the content is informative, concise, coupled with appealing descriptions, and most importantly, include some of your valuable keywords. After doing all that and you still have a space to spare, put a call-to-action as well. If you’re unsure what keywords to use, you can utilize the Keyword Planner from Google to help you identify useful keywords that are often used while not being too competitive.

  1. Confirm your profile

Confirming your website with Pinterest enables you to gain access to important analytics. To verify your business account, simply go to the ‘edit’ button found on your Pinterest profile, and there you can see the “confirm website” button. Click that and copy the code. After which, update your site’s meta tag, or you can upload an HTML file to your server.

  1. Keep your top popular boards above the fold

It is always ideal to place your most popular boards—or the ones that best describe your business—above the fold so that users will no longer have to scroll down on your profile and look for your boards. Keep them at the top by moving your boards and categorizing your pins.

  1. Use hashtags

While hashtags are more common in the Twitter world, it is not uncommon for Pinterest users to also use hashtags on their pin posts. Hashtags on Pinterest are also beneficial, so in your pinned posts, include at most three hashtags in order to promote user engagement as they browse through hashtags that are in line with their interests. Experiment between topically relevant and trending hashtags in both Pinterest and Twitter to find out which types best suit your audience.

You can read this and other posts on our Google Business page.

Bobs SEO
1930 Village Center Cir #3-557, Las Vegas, NV 89134

5MVV+GM Las Vegas, Nevada

36.1938223
-115.3080027

#1 SEO company in Las Vegas

The post How To Leverage Pinterest When It Comes To Las Vegas SEO appeared first on Bobs SEO Las Vegas.

How To Leverage Pinterest When It Comes To Las Vegas SEO

Original author of this article Bobs SEO Las Vegas - Affordable Search Engine Optimization Services

Did you know that there’s a higher chance of people finding an item they purchase or plan to buy in Pinterest compare to finding and buying it on Facebook? Pinterest is a powerful marketer not just to marketers but also to business owners. Unfortunately, many business owners are not aware of this fact while marketers, on the other hand, have long since discovered the power of Pinterest in product discovery. Having said that, to have your Pinterest content discovered often times depend on your SEO plan. The same way with websites, Pinterest, too, has its own SEO controls in order to stand out from others. And so, here are some tips to help you maximize the use of your business’ Pinterest account.

  1. Switch your Pinterest account to a business type

Aside from the default profile type, which is the regular profile, Pinterest also has a business count that allows easier website verification, analytics, and rich pins. Chances are Pinterest will be releasing even more useful features in the future, so it’s wise to switch now. Also, make sure to optimize the display name of your business. If there is still a room, you can integrate some keywords to increase your chance of having a better ranking on your content for both Pinterest and searches. Keep in mind that the titles show in search results pages are limited to a certain number so if there are too many characters, your title will appear incomplete.

  1. Your pinboards must be search-friendly

Having the most splendid pinboard is useless if you forgot to switch in the search engine visibility in your settings. Although this setting is set as off by default, you may have to check it again since you may have unknowingly turned it on, and if that is the case, then all your Pinterest SEO efforts will be for nothing. You can find this button under the “Search Privacy” heading in your “Account Basics” section of your account settings.

  1. Include valuable keywords in your “About” section

The “About” section in every Pinterest account can be placed with a maximum of 200 characters. It is very crucial since it is one of the first things that are seen by visitors when they visit your profile, thus, you have to make it eye-catching. Make it so that the content is informative, concise, coupled with appealing descriptions, and most importantly, include some of your valuable keywords. After doing all that and you still have a space to spare, put a call-to-action as well. If you’re unsure what keywords to use, you can utilize the Keyword Planner from Google to help you identify useful keywords that are often used while not being too competitive.

  1. Confirm your profile

Confirming your website with Pinterest enables you to gain access to important analytics. To verify your business account, simply go to the ‘edit’ button found on your Pinterest profile, and there you can see the “confirm website” button. Click that and copy the code. After which, update your site’s meta tag, or you can upload an HTML file to your server.

  1. Keep your top popular boards above the fold

It is always ideal to place your most popular boards—or the ones that best describe your business—above the fold so that users will no longer have to scroll down on your profile and look for your boards. Keep them at the top by moving your boards and categorizing your pins.

  1. Use hashtags

While hashtags are more common in the Twitter world, it is not uncommon for Pinterest users to also use hashtags on their pin posts. Hashtags on Pinterest are also beneficial, so in your pinned posts, include at most three hashtags in order to promote user engagement as they browse through hashtags that are in line with their interests. Experiment between topically relevant and trending hashtags in both Pinterest and Twitter to find out which types best suit your audience.

You can read this and other posts on our Google Business page.

Bobs SEO
1930 Village Center Cir #3-557, Las Vegas, NV 89134

5MVV+GM Las Vegas, Nevada

36.1938223
-115.3080027

#1 SEO company in Las Vegas

The post How To Leverage Pinterest When It Comes To Las Vegas SEO appeared first on Bobs SEO Las Vegas.

read more

Wednesday, February 6, 2019

Hiring Challenges Experienced By Las Vegas Business Owners

Original author of this article Bobs SEO Las Vegas - Affordable Search Engine Optimization Services

In today’s market, it can be quite a bit difficult to hire professional talent. For most small business owners, they have probably enjoyed the last few years as the economy continues to grow. They have new clients and even existing clients have increased their purchases. However, as a company grows, it often needs to hire an extra hand or two for new positions that were brought by the growth. With that in mind, here are some for the hiring challenges that small business owners can relate to and the things they can do in order to overcome these obstacles.

Competitive market

Considering the fact that there’s only a low unemployment rate, it has become even more hard with an only limited number of unemployed job candidates. As a result, your ideal applicant may be already working somewhere else and better yet, he or she may need a reason to quit and work for you, instead.

Las Vegas SEO 3D holograph with man in suit

Many employers have established stronger company cultures

Many companies and businesses, may it be small or larger, have improvised their culture and business for an even stronger forefront. Few years before, one of the reasons why employees loom for another job is due to a horrible employer or a bad culture. Fortunately today, there are fewer cases of both now, however, relying on the mindset that it’s okay since some companies have bad cultures, too, is a bad strategy.

The skills you want are in larger companies

Before, small companies are capable of attracting new talents from larger businesses by promoting work flexibility and a warmer working atmosphere. However, after so many years, most large firms have now spent a fortune in work-life balance alternatives.

How to overcome these challenges

First and foremost, you have to create a clear and precise message that will attract more talented candidates to come to your company. Your team must be able to give a clear answer to the question; “Why should I leave my job and work for you, instead?.” If they can’t, then you need to reevaluate your message and maybe even your team members as well. Saying that “it’s because they are good people” will not suffice.

It has to be defined and elaborated clearly

The next step is to determine the type of person you want to employ. You have to consider various attributes like the level of experience, current job, as well as the type of company and industry he or she is currently working in. Analyze these aspects and consider your choices carefully. Choose and define the factors that you consider are the most crucial to your business. Moreover, you must identify your market and determine how you can relay your message to your market. You can also use other tools such as ads, recruitment firms, and other referral programs.

Finally, you must establish an employment process that is candidate friendly. Make it so that your candidates won’t leave in during your interview. Engage with the candidate because if you don’t do this, chances are they will project the same behavior if they officially work for you.

SEO company in Las Vegas

Bobs SEO
1930 Village Center Cir #3-557
Las Vegas, NV 89134

The post Hiring Challenges Experienced By Las Vegas Business Owners appeared first on Bobs SEO Las Vegas.

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