Content marketing is manifested everywhere. Whether it’s from books, newspapers, blogs, videos or, podcast, content is always present. When the word content and marketing are put together, they become one powerful tool that offers multiple advantages, especially to business owners and bloggers. With content marketing, you can reach your target audience in a much quicker way. What’s more, measuring the success rate of your content marketing is easier compared to the traditional content marketing. Nevertheless, many people still cannot nail down the right things to measure for their content marketing. There are actually many effective ways to measure your content marketing that will help your business grow. And so, here are the four determining factors that will guide you in measuring your content marketing.
- Production of ideas
You know you’re on the right track of the content marketing when your content facilitates in producing ideas that can improve your products or services, and your business as a whole. To do that, you can ask customer feedback about your contents via comments. Another way is to monitor the path people take through your website from every single content and by to demonstrate what they are thinking and what piques their interests. Once you have carefully analyzed such information, it can prompt you to get ideas for a new product or service. You have to measure the feedback you get and use them to produce new ideas. Also, determine how much ideas you have created from your content that helped in developing your business.
How does your audience or readers view your content? Are they feeling positive, negative, or just neutral about you? By measuring the number of positive comments about you in social media and emails in response to your content will help you determine which pieces of your content on what topics cause the best sentiment. Pure numbers alone is not enough to help you strengthen your connection with your audience. Rather, you have to measure their sentiments regarding your content and from there, you can gauge which ones will help you move forward.
- Changes in buyer behavior
Is your content causing people to buy your products? Or is your content making your current customers purchase even more? If yes, then your content is serving its purpose well. At the end of the day, it all boils down to one thing, your bottom line. If your content increases your profits, then your content has real value. Producing content is a good thing, however, it has to be remarkable enough to positively change the buying behavior of consumers, otherwise, your content won’t do much impact.
Awareness happens when people not only see and know about your content but also remember it. The fact that you have, say, 5,000 followers, does not mean that you also have 5,000 people that are aware of your business and product. Your social media followers is not a measure of your awareness because even if many people follow your page, not everyone can see your content. You have to check the awareness levels of your content through surveys or polls. You can ask simple questions about your recent content to determine the extent of the peoples’ awareness about it.
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