Tuesday, January 15, 2019

Digital Marketing Opportunities

Original author of this article Bobs SEO Las Vegas - Affordable Search Engine Optimization Services

Before the typical working environments were strict when it comes to working on fixed offices and fixed schedules. However, today, thanks to digital age, our digital technologies’ limit is the sky since it can be done almost anywhere and anytime so long as you are connected to the internet. Perhaps this is the greatest thing about digital marketing, its ability to provide various entrepreneurial or business opportunities in this ever-growing domain. To those who want to be his own employer and enjoys the maximum freedom to work from any place, here are three business opportunities that you can take advantage in this digital marketing era.

Be a freelancer

Was there ever a time in your career where you once thought of being a freelancer? One of the easiest ways to quench your thirst of being an entrepreneur is to become a freelancer. This is probably the most common job that was brought by digital marketing today. Depending on your interests and strengths, you can offer multiple services across the various components of digital marketing such as SEO Las Vegas, social media, and SEM. Sure, at first, it may seem impossible to make it through the tough parts of your job but once you have successfully served a client, the journey after that will become smoother and exciting. Aside from using your personal network, you can also immerse yourself in popular freelance avenues such as Upwork, Freelancer, and Guru. Also, it is immensely helpful to develop your brand through social media platforms like LinkedIn, Facebook and Twitter since these channels will allow you to fully leverage freelance opportunities in digital marketing.

Start your own digital marketing agency

In extension to your career as a freelancer, you can also expand to an even wider depth of career development and that is to start your own digital marketing agency. A digital marketing agency is a company or firm that offers various digital marketing services to its clients. When you have a digital marketing company, you are no longer limited to just your own skills because your business will be composed of professional marketers, specialists, and consultants. You can either opt to offer only specialized services or establish your business as a general digital marketing services provider. You can even go as far as expanding to other places especially if you can easily attract new customers with your name.

Be an affiliate marketer

Another entrepreneurial opportunity in the digital marketing area is to become a key player in the affiliate marketing. In other words, be an affiliate marketer. One of the most common ways to become an affiliate marketer is to build your own blog or website, make it popular to be noticed by many people, and through that, you can promote products or services. However, remember that once you have taken this career path, it is important to know that sustaining your efforts for quite some time is a must and also, pick topic/s that you are more familiar with. That said, there are actually other avenues if you’re not comfortable with blogs or websites. For example, you can create an e-commerce store on Shopify or use online ads like Facebook and Google Ads to sell others’ products. Or if not, you can try souring and selling unique products to giant e-commerce stores like Amazon and Flipkart.

The post Digital Marketing Opportunities appeared first on Bobs SEO Las Vegas.

read more

Digital Marketing Opportunities

Original author of this article Bobs SEO Las Vegas - Affordable Search Engine Optimization Services

Before the typical working environments were strict when it comes to working on fixed offices and fixed schedules. However, today, thanks to digital age, our digital technologies’ limit is the sky since it can be done almost anywhere and anytime so long as you are connected to the internet. Perhaps this is the greatest thing about digital marketing, its ability to provide various entrepreneurial or business opportunities in this ever-growing domain. To those who want to be his own employer and enjoys the maximum freedom to work from any place, here are three business opportunities that you can take advantage in this digital marketing era.

Be a freelancer

Was there ever a time in your career where you once thought of being a freelancer? One of the easiest ways to quench your thirst of being an entrepreneur is to become a freelancer. This is probably the most common job that was brought by digital marketing today. Depending on your interests and strengths, you can offer multiple services across the various components of digital marketing such as SEO Las Vegas, social media, and SEM. Sure, at first, it may seem impossible to make it through the tough parts of your job but once you have successfully served a client, the journey after that will become smoother and exciting. Aside from using your personal network, you can also immerse yourself in popular freelance avenues such as Upwork, Freelancer, and Guru. Also, it is immensely helpful to develop your brand through social media platforms like LinkedIn, Facebook and Twitter since these channels will allow you to fully leverage freelance opportunities in digital marketing.

Start your own digital marketing agency

In extension to your career as a freelancer, you can also expand to an even wider depth of career development and that is to start your own digital marketing agency. A digital marketing agency is a company or firm that offers various digital marketing services to its clients. When you have a digital marketing company, you are no longer limited to just your own skills because your business will be composed of professional marketers, specialists, and consultants. You can either opt to offer only specialized services or establish your business as a general digital marketing services provider. You can even go as far as expanding to other places especially if you can easily attract new customers with your name.

Be an affiliate marketer

Another entrepreneurial opportunity in the digital marketing area is to become a key player in the affiliate marketing. In other words, be an affiliate marketer. One of the most common ways to become an affiliate marketer is to build your own blog or website, make it popular to be noticed by many people, and through that, you can promote products or services. However, remember that once you have taken this career path, it is important to know that sustaining your efforts for quite some time is a must and also, pick topic/s that you are more familiar with. That said, there are actually other avenues if you’re not comfortable with blogs or websites. For example, you can create an e-commerce store on Shopify or use online ads like Facebook and Google Ads to sell others’ products. Or if not, you can try souring and selling unique products to giant e-commerce stores like Amazon and Flipkart.

The post Digital Marketing Opportunities appeared first on Bobs SEO Las Vegas.

Sunday, January 13, 2019

How To Manage Your Digital Marketing Strategy

Original author of this article Bobs SEO Las Vegas - Affordable Search Engine Optimization Services

Managing your digital marketing strategy takes a lot of effort on your part. It has so many dynamic parts that you’re constantly on the lookout for the latest trend or algorithm update and most importantly, it does not have many solid and fast rules that many marketers believe. This article will be discussing three remarkable Las Vegas SEO strategies that will let you manage your digital marketing techniques in the best way.

  1. Hire the best talent

Believe it or not, many marketing departments in various companies are being managed by generalists and consist of intern staff members. In digital marketing, tools and channels are changing almost every day and only someone who is specializing in that area can be able to do the work efficiently and proficiently. Say, someone who is a Google AdWords specialist will be the one who the most updated when it comes to changes in Google Ads. On top of that, that person will also know how customers are reacting to that placed ads. You can never replace someone’s experience in digital marketing as it is one of the keys to success.

Google ranks your website based on many factors including the keywords you use for ranking, landing pages, the past performance of your previous ads, the number of people who have clicked on your ads, and so much more. How you create and manage your campaign as well as how users react to it will impact the algorithms of Google. Therefore, it is imperative to hire someone that knows exactly how Google ranks a website, the behaviors of the customers and how they affect your campaign.

  1. Hire for skills first, then followed by character

Before you hire someone, it is important to find out if that applicant is really good at what his portfolio says he is because lots of people are good at making themselves look good at interviews when in actuality, they cannot perform the given tasks efficiently after their talents were tested. Once you have determined that they indeed have the skills that you are looking for in an employee, then determine if their character will suit what your business needs. To do that, call their references to know more about your applicants. You should want to hire people that will lift others up, not drag them down.

  1. Learn digital marketing tools and techniques

With how fast technology is progressing, even younger people are getting left behind, how much more for people in their late 50’s to 60’s. The technology consists of so many aspects that it has become very wide-scoped and specialized. Thus, studying and keeping with just one aspect like SEO, content marketing, email marketing, ads, and more, should already be done full time. Google does not answer to anyone or anything when it comes to changes in its algorithms. One day you have a fine working meta description, then the next you’d be making it a bit longer. Simply put, Google changes and updates whenever they feel they need to without much warning.

Now, as the manager, you don’t have to go as far as mastering these tools and techniques. Do not go all DIY-ing just like many entrepreneurs because running a business is one thing and being all that good in so many aspects is another thing. Leave those to specialists because they are the ones who know each aspect better than you do. Hire all the excellent ones and if you want to learn more about managing your digital marketing, then do it by managing your digital marketing specialists.

The post How To Manage Your Digital Marketing Strategy appeared first on Bobs SEO Las Vegas.

How To Manage Your Digital Marketing Strategy

Original author of this article Bobs SEO Las Vegas - Affordable Search Engine Optimization Services

Managing your digital marketing strategy takes a lot of effort on your part. It has so many dynamic parts that you’re constantly on the lookout for the latest trend or algorithm update and most importantly, it does not have many solid and fast rules that many marketers believe. This article will be discussing three remarkable Las Vegas SEO strategies that will let you manage your digital marketing techniques in the best way.

  1. Hire the best talent

Believe it or not, many marketing departments in various companies are being managed by generalists and consist of intern staff members. In digital marketing, tools and channels are changing almost every day and only someone who is specializing in that area can be able to do the work efficiently and proficiently. Say, someone who is a Google AdWords specialist will be the one who the most updated when it comes to changes in Google Ads. On top of that, that person will also know how customers are reacting to that placed ads. You can never replace someone’s experience in digital marketing as it is one of the keys to success.

Google ranks your website based on many factors including the keywords you use for ranking, landing pages, the past performance of your previous ads, the number of people who have clicked on your ads, and so much more. How you create and manage your campaign as well as how users react to it will impact the algorithms of Google. Therefore, it is imperative to hire someone that knows exactly how Google ranks a website, the behaviors of the customers and how they affect your campaign.

  1. Hire for skills first, then followed by character

Before you hire someone, it is important to find out if that applicant is really good at what his portfolio says he is because lots of people are good at making themselves look good at interviews when in actuality, they cannot perform the given tasks efficiently after their talents were tested. Once you have determined that they indeed have the skills that you are looking for in an employee, then determine if their character will suit what your business needs. To do that, call their references to know more about your applicants. You should want to hire people that will lift others up, not drag them down.

  1. Learn digital marketing tools and techniques

With how fast technology is progressing, even younger people are getting left behind, how much more for people in their late 50’s to 60’s. The technology consists of so many aspects that it has become very wide-scoped and specialized. Thus, studying and keeping with just one aspect like SEO, content marketing, email marketing, ads, and more, should already be done full time. Google does not answer to anyone or anything when it comes to changes in its algorithms. One day you have a fine working meta description, then the next you’d be making it a bit longer. Simply put, Google changes and updates whenever they feel they need to without much warning.

Now, as the manager, you don’t have to go as far as mastering these tools and techniques. Do not go all DIY-ing just like many entrepreneurs because running a business is one thing and being all that good in so many aspects is another thing. Leave those to specialists because they are the ones who know each aspect better than you do. Hire all the excellent ones and if you want to learn more about managing your digital marketing, then do it by managing your digital marketing specialists.

The post How To Manage Your Digital Marketing Strategy appeared first on Bobs SEO Las Vegas.

read more

Benefits Of Blogging For Your E-Commerce Website

Original author of this article Bobs SEO Las Vegas - Affordable Search Engine Optimization Services

These days, e-commerce websites are in for some tight competition in the massive internet space. As new businesses enter the online community every year, the playing field gets even fiercer and more difficult to attract potential customers. Just offering great products paired with equally great prices no longer suffice to generate traffic for your site. As a result, business owners need to become resourceful in order to get their brand noticed by their target audience. Digital merchants focus too much on designing their websites and developing a great customer experience that they fail to also consider one of the most powerful tools to attract customers—a blog site.

A blog dedicated to your e-commerce website is a great addition to your internet marketing campaign as it is very effective in generating traffic, improving your online reputation, increasing brand awareness and developing your online authority. Below are three ways a blog can lead your e-commerce site on the path to success.

  1. Authority

It’s only natural that customers are likely to go with a brand that is experienced and knowledgeable about what they are offering to the public. Having an e-commerce blog enables you to introduce your new products and discuss further them in your blog posts. In addition, it lets your customers know how wide your understanding is about your niche as well as the needs of your customers. Regardless of your products or services, customers will always feel more confident with merchants that display a great knowledge in their respective fields. Thus, showcase your expertise and knowledge through your blog. Make your customers see that your brand can be trusted with the type of products or services that you are selling.

  1. Lead generation

Blogging can help you build brand authority the same way it can help in generating leads. A well-written blog that demonstrates just how much you know your products, industry and customer base greatly contribute to increasing the trust of your customers to you. The more customers trust you, the more they are compelled to visit your website repeatedly. Eventually, those recurrent visitors and even non-recurrent ones can turn into leads. You just have to ensure that there’s a visible call-to-action in your blog site. For example, something as easy as email subscription already has a huge potential in turning your blog into a lead-generator. This can also provide your customers with an easy way to contact you when they want to make a purchase.

  1. SEO

Even though e-commerce websites take up an enormous portion of the internet, it still cannot be denied that generating the kind of traffic that they need can be extra difficult. In an e-commerce site, most of its content comes from the product descriptions that are given by the manufacturer. This makes it hard for search engines to rank your site according to its value, content authority and uniqueness. If your brand itself manufacture your own products, chances are other sites that you sell on will simply copy your product descriptions. Therefore, it’s always best—not to mention safe—to try and have a unique content on your website and that is how blogging can help you. With blogging, you can provide search engines with other unique content that they will use to evaluate your site’s value.

The post Benefits Of Blogging For Your E-Commerce Website appeared first on Bobs SEO Las Vegas.

Benefits Of Blogging For Your E-Commerce Website

Original author of this article Bobs SEO Las Vegas - Affordable Search Engine Optimization Services

These days, e-commerce websites are in for some tight competition in the massive internet space. As new businesses enter the online community every year, the playing field gets even fiercer and more difficult to attract potential customers. Just offering great products paired with equally great prices no longer suffice to generate traffic for your site. As a result, business owners need to become resourceful in order to get their brand noticed by their target audience. Digital merchants focus too much on designing their websites and developing a great customer experience that they fail to also consider one of the most powerful tools to attract customers—a blog site.

A blog dedicated to your e-commerce website is a great addition to your internet marketing campaign as it is very effective in generating traffic, improving your online reputation, increasing brand awareness and developing your online authority. Below are three ways a blog can lead your e-commerce site on the path to success.

  1. Authority

It’s only natural that customers are likely to go with a brand that is experienced and knowledgeable about what they are offering to the public. Having an e-commerce blog enables you to introduce your new products and discuss further them in your blog posts. In addition, it lets your customers know how wide your understanding is about your niche as well as the needs of your customers. Regardless of your products or services, customers will always feel more confident with merchants that display a great knowledge in their respective fields. Thus, showcase your expertise and knowledge through your blog. Make your customers see that your brand can be trusted with the type of products or services that you are selling.

  1. Lead generation

Blogging can help you build brand authority the same way it can help in generating leads. A well-written blog that demonstrates just how much you know your products, industry and customer base greatly contribute to increasing the trust of your customers to you. The more customers trust you, the more they are compelled to visit your website repeatedly. Eventually, those recurrent visitors and even non-recurrent ones can turn into leads. You just have to ensure that there’s a visible call-to-action in your blog site. For example, something as easy as email subscription already has a huge potential in turning your blog into a lead-generator. This can also provide your customers with an easy way to contact you when they want to make a purchase.

  1. SEO

Even though e-commerce websites take up an enormous portion of the internet, it still cannot be denied that generating the kind of traffic that they need can be extra difficult. In an e-commerce site, most of its content comes from the product descriptions that are given by the manufacturer. This makes it hard for search engines to rank your site according to its value, content authority and uniqueness. If your brand itself manufacture your own products, chances are other sites that you sell on will simply copy your product descriptions. Therefore, it’s always best—not to mention safe—to try and have a unique content on your website and that is how blogging can help you. With blogging, you can provide search engines with other unique content that they will use to evaluate your site’s value.

The post Benefits Of Blogging For Your E-Commerce Website appeared first on Bobs SEO Las Vegas.

read more

Friday, January 4, 2019

San Jose SEO

Original author of this article Bobs SEO Las Vegas - Affordable Search Engine Optimization Services

If you want to immerse yourself in a cultural experience, there’s no better place than San Jose, California.

Outdoor enthusiasts will also have a great time exploring the famous Los Gatos Creek and taking a walk at the Japanese Friendship Garden and History Park.

As the third-most populous city in the US state of California, San Jose is a global city that is distinguished as a center of innovation due to its affluence, Mediterranean climate and an incredibly high cost of living.

In fact, the city is considered as one of the richest major cities in both the United States and the world.

Additionally, San Jose is also known as the home for industry-giant headquarters including Adobe, eBay, PayPal, Hewlett-Packard, IBM, and so much more.

San Jose SEO Services

With the influx of booming businesses and large corporations in the area, it’s more important than ever for San Jose business owners to leverage on an effective San Jose SEO strategy.

Search Engine Optimization is short for SEO and involves the use of strategies and practices that help drive more organic traffic to a website by acquiring first-page ranking positions in search engines such as Google, Yahoo, and Bing.

A good SEO agency uses proven SEO methods for their clients that give them scalable and long-lasting results. Their approach is systematic and normally starts with an in-depth audit followed by a thorough analysis and optimization of on-page SEO, content, offsite SEO, then finally, link building.

Website Audit and San Jose SEO Analysis

One of the initial and crucial steps in executing a proper San Jose SEO campaign is starting with a detailed analysis and audit. In this step, a San Jose SEO expert will look at your site’s online presence and compare it to some of your top ranking rivals.

Moreover, they will analyze the following elements and explain them to you through whatever means available.

Keyword Research

Keywords are integral parts of a good search marketing analysis and campaign. In this step, your SEO team of digital marketing specialists will look for the most predominant keywords on your pages and fine-tune your content to match with both keywords and your service priorities.

A site audit will also uncover if you have used your target keyword too little or too much within your content.

On-Page Optimization

On-page optimization is a procedure done to ensure that your site is built to perform well in ranking.

Your San Jose SEO company should be able to cover each aspect (e.g., page titles, headings, meta descriptions, URLs, and page content) of on-page SEO to increase your site’s chances of ranking better.

Content Marketing

Content is the foundation of a solid online presence. That said, not anyone has enough skills to write quality business content. In some cases though, an SEO company in San Jose, CA also provides content marketing services wherein they have their own experienced writers that have significant backgrounds on SEO writing.

Link Building From an Expert San Jose SEO Agency

Quality weighs more than quantity when it comes to link building. A qualified San Jose SEO agency should be able to provide your site links from the high authority websites in your industry. Their methods are purely ethical and can even promote the authority and reputation of your business.

Local SEO

Google Maps Marketing involves the optimization of your business in order to help you get two spots on the first page of Google. Your chosen SEO agency will submit your business’ information to several local site directories that have the most authority.

The post San Jose SEO appeared first on Bobs SEO Las Vegas.