Sunday, September 23, 2018

How To Turn Your Small Business To A Sustainable One

Original author of this article Bobs SEO Las Vegas - Affordable Search Engine Optimization Services

So, what does a sustainable business means? A sustainable business is one that puts focus on the
social and well-being of the community. Community being a place where such business is
operating while being profit oriented.

The business owner of a sustainable business must be a
person who never shies down from risks, is initiative and provides direction to the business. As
for small businesses, they will have to face more challenges since the tendency of big businesses
swallowing small ones is very high.

Today, I will share with you the ways on how to mold a more sustainable future for your business.

Determine the important values

Your values will serve as your guide in making the most critical management decisions. I advise
you to create values based on four categories namely, personal values, economic values,
community values and environmental values. Your purpose as a business should be about
solving an existing problem, and not create new ones. Most importantly, in order to fully call
your business successful, you must be profiting without compromising the community or the
place where you are operating.

Accept change. Don’t back down from it

As time goes on, technology is also advancing in more ways than one. In fact, several disruptive
technologies are already being introduced in the market taking over the traditional ways of doing
things. Companies and firms that do not embrace the changes or those that failed in forecasting
the future are now left behind. Consequently, consumers are also catching up to the changes and
are now demanding for sustainable products and services that are both cost-effective and eco-
friendly.

Create a strategic planning

Once you have established a plan that will take you to your end goal, now it’s time for you to
think through all the steps that will help you get there. You must develop a business strategy
including several aspects such as market, finance, human resource, and operations. Plan your
pricing and packaging that are sustainable. Moreover, you must not also forget to manage your
staffs since it is also essential to achieving sustainability. To become sustainable, one must
optimize its resources, and your most integral resource is your employees themselves. The
strength and quality of your staffs can either make or break your growth.

Establish value first and foremost

Consumers are now on the lookout for sustainable products and such products that can satisfy
them are starting to dominate the market. This is why several big companies are modifying their
methods and shifting their focus to attract that kind of consumer groups. For small business
owners, it is ideal to provide products that are environmentally superior to those of your
competitors. Especially now that this consumer group is proving to be a huge influence on other
consumer’s behaviors. Take for instance the use of plastic bags for packing goods. Now, plastic
bags have become an option when in fact just recently, there were no protests about using plastic
bags for packing purposes. See how quickly consumer demands change?

Work harder and be innovative

If you want to meet the demands of your industry, you must work harder than the usual. Things
are quickly evolving in just a snap and technology is creating countless changes everywhere not
just in the field of technology but also in other industries. Now, you can almost do anything from
online shopping to online banking with just a few clicks on your mobile devices. As a small
business, you must put emphasis on developing innovative things for your customers and think
of new ways to improve your brand.

The post How To Turn Your Small Business To A Sustainable One appeared first on Bobs SEO Las Vegas.

How To Turn Your Small Business To A Sustainable One

Original author of this article Bobs SEO Las Vegas - Affordable Search Engine Optimization Services

So, what does a sustainable business means? A sustainable business is one that puts focus on the
social and well-being of the community. Community being a place where such business is
operating while being profit oriented.

The business owner of a sustainable business must be a
person who never shies down from risks, is initiative and provides direction to the business. As
for small businesses, they will have to face more challenges since the tendency of big businesses
swallowing small ones is very high.

Today, I will share with you the ways on how to mold a more sustainable future for your business.

Determine the important values

Your values will serve as your guide in making the most critical management decisions. I advise
you to create values based on four categories namely, personal values, economic values,
community values and environmental values. Your purpose as a business should be about
solving an existing problem, and not create new ones. Most importantly, in order to fully call
your business successful, you must be profiting without compromising the community or the
place where you are operating.

Accept change. Don’t back down from it

As time goes on, technology is also advancing in more ways than one. In fact, several disruptive
technologies are already being introduced in the market taking over the traditional ways of doing
things. Companies and firms that do not embrace the changes or those that failed in forecasting
the future are now left behind. Consequently, consumers are also catching up to the changes and
are now demanding for sustainable products and services that are both cost-effective and eco-
friendly.

Create a strategic planning

Once you have established a plan that will take you to your end goal, now it’s time for you to
think through all the steps that will help you get there. You must develop a business strategy
including several aspects such as market, finance, human resource, and operations. Plan your
pricing and packaging that are sustainable. Moreover, you must not also forget to manage your
staffs since it is also essential to achieving sustainability. To become sustainable, one must
optimize its resources, and your most integral resource is your employees themselves. The
strength and quality of your staffs can either make or break your growth.

Establish value first and foremost

Consumers are now on the lookout for sustainable products and such products that can satisfy
them are starting to dominate the market. This is why several big companies are modifying their
methods and shifting their focus to attract that kind of consumer groups. For small business
owners, it is ideal to provide products that are environmentally superior to those of your
competitors. Especially now that this consumer group is proving to be a huge influence on other
consumer’s behaviors. Take for instance the use of plastic bags for packing goods. Now, plastic
bags have become an option when in fact just recently, there were no protests about using plastic
bags for packing purposes. See how quickly consumer demands change?

Work harder and be innovative

If you want to meet the demands of your industry, you must work harder than the usual. Things
are quickly evolving in just a snap and technology is creating countless changes everywhere not
just in the field of technology but also in other industries. Now, you can almost do anything from
online shopping to online banking with just a few clicks on your mobile devices. As a small
business, you must put emphasis on developing innovative things for your customers and think
of new ways to improve your brand.

The post How To Turn Your Small Business To A Sustainable One appeared first on Bobs SEO Las Vegas.

read more

Wednesday, September 19, 2018

3 Necessities For Las Vegas Business Websites

Original author of this article Bobs SEO Las Vegas - Affordable Search Engine Optimization Services

Marketing For Your Las Vegas Website

Ever since it has been known to the public that more than half of the traffic from various
websites come from mobile devices, Google has been making attempts to have its mobile-first
index as a response to the sudden shift of traffic source. Google is intending to launch this index
across the world that will access the mobile version of a website, crawl, and index the content.
As a Las Vegas based business we prepare ourselves to adapt to this new era’s digital marketing shift towards mobile-oriented websites, below are three essentials to learn more about Las Vegas SEO specialists can equip themselves with.

1. Keeping track of Google’s crawl activity

While it is great that you will be notified when your website has been switched to the mobile
version, it is important for you to now Google’s crawl activity in more detail. If you can monitor
the log file data, it is likely that you can see how search engine pots get through a website and
what they see from their perspectives. This will point out both the surge in activity from mobile
user agents and the decrease from their desktop counterparts. The increase in smartphone user
agent activity could mean a drop in the number of URLs it visits every day while Google
measures your website performance.

2. Know the mobile user journey

It has been found out that desktop versions of websites can hold an audience’s attention
longer than mobile versions can, which makes it important to understand how micro-moment
works. In those micro-moments, brands can be used to stir interaction from customers just as
they express their desire to know a certain thing, go somewhere, or even be encouraged by
content. In order for brands to do this, you must have intent signals in your content so that you
can know what your Las Vegas customers really want. As for mobile devices, this landscape does not apply which is why it is important to know that your brand must take this into account as one of the top priorities for the mobile-first era. Mobile devices can create and share more data compared to desktop devices and this could be used as an advantage to team up with other marketing platforms to create new mobile experiences. Voice search strategy, for one, can be a great start to reach out certain micro-moments.

3. Create Las Vegas Related For Mobile Devices

One of the most common mistakes Las Vegas companies make about the mobile-first index is that
if you have a responsive website, you need not exert many efforts in preparation.

Sure, that may be true to some, but that can only be possible if your content is already optimized
for a mobile audience.

Many businesses in Las Vegas consider the mobile-first index as a great opportunity to offer a better experience for its customers and such brands could be ranked high for this. Sometimes even if you haven’t done anything particularly wrong, your website could still suffer if you don’t tailor your content.

Smart marketers will use their mobile customer journey as a guide to identify the phases at which mobile proved the most important. Then if they couple it with the analysis of the content performance across all devices, it will now be possible to come up with a content for the mobile-heavy stages of the journey.

The post 3 Necessities For Las Vegas Business Websites appeared first on Bobs SEO Las Vegas.

3 Necessities For Las Vegas Business Websites

Original author of this article Bobs SEO Las Vegas - Affordable Search Engine Optimization Services

Marketing For Your Las Vegas Website

Ever since it has been known to the public that more than half of the traffic from various
websites come from mobile devices, Google has been making attempts to have its mobile-first
index as a response to the sudden shift of traffic source. Google is intending to launch this index
across the world that will access the mobile version of a website, crawl, and index the content.
As a Las Vegas based business we prepare ourselves to adapt to this new era’s digital marketing shift towards mobile-oriented websites, below are three essentials to learn more about Las Vegas SEO specialists can equip themselves with.

1. Keeping track of Google’s crawl activity

While it is great that you will be notified when your website has been switched to the mobile
version, it is important for you to now Google’s crawl activity in more detail. If you can monitor
the log file data, it is likely that you can see how search engine pots get through a website and
what they see from their perspectives. This will point out both the surge in activity from mobile
user agents and the decrease from their desktop counterparts. The increase in smartphone user
agent activity could mean a drop in the number of URLs it visits every day while Google
measures your website performance.

2. Know the mobile user journey

It has been found out that desktop versions of websites can hold an audience’s attention
longer than mobile versions can, which makes it important to understand how micro-moment
works. In those micro-moments, brands can be used to stir interaction from customers just as
they express their desire to know a certain thing, go somewhere, or even be encouraged by
content. In order for brands to do this, you must have intent signals in your content so that you
can know what your Las Vegas customers really want. As for mobile devices, this landscape does not apply which is why it is important to know that your brand must take this into account as one of the top priorities for the mobile-first era. Mobile devices can create and share more data compared to desktop devices and this could be used as an advantage to team up with other marketing platforms to create new mobile experiences. Voice search strategy, for one, can be a great start to reach out certain micro-moments.

3. Create Las Vegas Related For Mobile Devices

One of the most common mistakes Las Vegas companies make about the mobile-first index is that
if you have a responsive website, you need not exert many efforts in preparation.

Sure, that may be true to some, but that can only be possible if your content is already optimized
for a mobile audience.

Many businesses in Las Vegas consider the mobile-first index as a great opportunity to offer a better experience for its customers and such brands could be ranked high for this. Sometimes even if you haven’t done anything particularly wrong, your website could still suffer if you don’t tailor your content.

Smart marketers will use their mobile customer journey as a guide to identify the phases at which mobile proved the most important. Then if they couple it with the analysis of the content performance across all devices, it will now be possible to come up with a content for the mobile-heavy stages of the journey.

The post 3 Necessities For Las Vegas Business Websites appeared first on Bobs SEO Las Vegas.

read more

Monday, September 17, 2018

11 Online Marketing Tools Every Marketer Can Use

Original author of this article Bobs SEO Las Vegas - Affordable Search Engine Optimization Services

A good marketer is considered as such if he/she has a collection of tools they use to heighten
online marketing campaigns. Considering the surge of data and the emergence of several
marketing tools on the market, as a marketer yourself, you may find it difficult to determine
which tools will come in handy in whatever marketing aspect you are targeting. Below is a list of
digital marketing tools from various aspects that I think will be very useful for your online
marketing campaigns.

Website and SEO tools

1. Google Analytics

Google Analytics is considered one of the most commonly used tools that will allow you to track
just about anything on your website. These include the traffic you are getting and where those
come from, your visitors and their respective locations along with the devices they are using to
visit your website, and so much more.

2. Hotjar

One good way to generate sales is by learning what users like and what they do not like about
your website. Hotjar can help you with because it enables you to know what are your visitors’
likes and dislikes through recordings, heat maps, and more. You can also opt to use poll and
survey questions to incorporate on your website without adding to the burden.

3. Similar Web

Wishing you have a tool that lets you see the estimated traffic on your website? Similar Web is
exactly what you are wishing for. Aside from the estimated traffic, it also gives you the traffic
sources, countries, and a basic concept of the keywords that websites use for in ranking.

4. Website Grader

From the name itself, Website grader allows you to grade or measure your website according to
some main metrics like your website’s performance, page speed, responsiveness, SEO, and so
much more.

5. Test My Site (Think with Google)

Test My Site is a tool that you can use to know your mobile website speed test. What’s more, it
gives you recommendations that you can take in order to improve your website performance for
all devices.

Advertising platforms

6. Google AdWords

Coming from the powerful search engine that is Google, Google AdWords is a popular means of
putting up online advertising for search and display network ads.

7. Google Keyword Tool

Google Keyword Tool exists within Google AdWords meaning it is a special feature that enables
you to see the average monthly search volume for a certain keyword together with the
competition and the recommended bid.

8. Facebook Business Manager

Known as one of the biggest and most influential social media networks, Facebook is a great
place for you to target ads in accordance with your marketing objectives and target market with
the help of Facebook Business Manager tool.

9. Twitter Ads Manager

In the context of Twitter, another highly reputable social media network, you can use Twitter
Ads that has campaign measurement tools and analytics to assist you in tracking how well and
bad your ads are doing on Twitter.

Website Design Tools

10. MockingBird

MockingBird helps you create and share design wireframes for landing pages.

11. AdParlor

As for AdParlor, it serves as mock-up generator for social media networks like Facebook,
Instagram, Twitter, and Pinterest allowing you to easily mock up a post from any of those
networks across devices.

The post 11 Online Marketing Tools Every Marketer Can Use appeared first on Bobs SEO Las Vegas.

read more

11 Online Marketing Tools Every Marketer Can Use

Original author of this article Bobs SEO Las Vegas - Affordable Search Engine Optimization Services

A good marketer is considered as such if he/she has a collection of tools they use to heighten
online marketing campaigns. Considering the surge of data and the emergence of several
marketing tools on the market, as a marketer yourself, you may find it difficult to determine
which tools will come in handy in whatever marketing aspect you are targeting. Below is a list of
digital marketing tools from various aspects that I think will be very useful for your online
marketing campaigns.

Website and SEO tools

1. Google Analytics

Google Analytics is considered one of the most commonly used tools that will allow you to track
just about anything on your website. These include the traffic you are getting and where those
come from, your visitors and their respective locations along with the devices they are using to
visit your website, and so much more.

2. Hotjar

One good way to generate sales is by learning what users like and what they do not like about
your website. Hotjar can help you with because it enables you to know what are your visitors’
likes and dislikes through recordings, heat maps, and more. You can also opt to use poll and
survey questions to incorporate on your website without adding to the burden.

3. Similar Web

Wishing you have a tool that lets you see the estimated traffic on your website? Similar Web is
exactly what you are wishing for. Aside from the estimated traffic, it also gives you the traffic
sources, countries, and a basic concept of the keywords that websites use for in ranking.

4. Website Grader

From the name itself, Website grader allows you to grade or measure your website according to
some main metrics like your website’s performance, page speed, responsiveness, SEO, and so
much more.

5. Test My Site (Think with Google)

Test My Site is a tool that you can use to know your mobile website speed test. What’s more, it
gives you recommendations that you can take in order to improve your website performance for
all devices.

Advertising platforms

6. Google AdWords

Coming from the powerful search engine that is Google, Google AdWords is a popular means of
putting up online advertising for search and display network ads.

7. Google Keyword Tool

Google Keyword Tool exists within Google AdWords meaning it is a special feature that enables
you to see the average monthly search volume for a certain keyword together with the
competition and the recommended bid.

8. Facebook Business Manager

Known as one of the biggest and most influential social media networks, Facebook is a great
place for you to target ads in accordance with your marketing objectives and target market with
the help of Facebook Business Manager tool.

9. Twitter Ads Manager

In the context of Twitter, another highly reputable social media network, you can use Twitter
Ads that has campaign measurement tools and analytics to assist you in tracking how well and
bad your ads are doing on Twitter.

Website Design Tools

10. MockingBird

MockingBird helps you create and share design wireframes for landing pages.

11. AdParlor

As for AdParlor, it serves as mock-up generator for social media networks like Facebook,
Instagram, Twitter, and Pinterest allowing you to easily mock up a post from any of those
networks across devices.

The post 11 Online Marketing Tools Every Marketer Can Use appeared first on Bobs SEO Las Vegas.

7 Steps To Build An Effective Online Marketing Plan

Original author of this article Bobs SEO Las Vegas - Affordable Search Engine Optimization Services

Online marketing is an integral part of a business’ marketing plan for any kind of products and
services. In order to stand out on the internet amongst other competitors, one must adapt to one
of the most crucial tools today, online marketing plan. While it is overwhelming and can be a bit
intimidation to compete in a world full of vicious businesses and where change is constant, it is
important to remember that once you can create the right online marketing plan, all your hard
work will be paid off. This article will serve as your guide on how to create an effective online
marketing plan.

1. Grasp the situation first

Analyze. That’s the very first thing you must do before you can come up with a great online
marketing plan. You have to know full well your standing as a business and how well your
products and services are doing well against your competitors. For this step, you must know how
to define your company, business goals, objectives, and everything you offer while letting your
customers know what they are getting from you that your competitors do not have. Apart from
knowing thoroughly what you offer, you must also know what your competitors are selling so
that you can find a way to differentiate yourself from them. For a more detailed understanding of
your business, conduct a SWOT analysis also known as Strength, Weaknesses, Opportunities,
and Threats.

2. Determine your target audience

The next step would be to develop a profile of your potential clients. Your client’s profile can
include things like age, sex, income, location, demographic terms, etc. Ask yourself questions
like what are your customers’ likes and dislikes. How often do they buy your products or
services? What is the age bracket for people who can use your products? You can select your
target audience depending on the type of business you have and location.

3. Examine your goals

Create a list of your objectives and goals and make sure that they can be measured. Tick off
those you have already achieved and take note those that are yet to be accomplished there may
be a few things you need to do to make it easier to reach. Also, separate your short and long-term
goals. Your objectives must be specific, measurable e, achievable, relevant and has the
timeframe, in short, SMART.

4. It’s time to develop your online marketing strategies

After examining your goals and determining your audience, it’s time to create the strategies that
you will implement to reach your audience and achieve those goals. Remember, you are the
writer of your very own online marketing plan. Identify which marketing techniques are best
suited for your business and can work well on your online marketing plan. Make sure to also
create a Plan B and or Plan C in case your Plan A fails so that you won’t have to start from the
ground up all over again.

5. Action plans

For your action plan, you must list down the things that need to be done and when should it be
done. You must also include the people needed to make those happen, the costs it will require,
and more. With this, you can have a detailed plan for your activities and enforcing would be
easier and faster since they have been well planned and organized beforehand.

6. How much are you willing to spend?

All your detailed planning of actions are completely useless without money so after you have
laid out your strategies and plans, you now have to consider the financial aspect. As a business
owner, you should already know how much monetary value will be spent on your online
marketing plan.

7. Do some monitoring

Now the last thing you need to do after taking the first six steps is to monitor how well your
website is responding to your online marketing plan. By monitoring, you can detect problems
and solve them as soon as you can before it becomes a big issue. In this last step, you will be
subjected to several analysis and evaluation of all figures derived from your website. To make
things easier for your part, you can rely on marketing tools like Google Analytics.

The post 7 Steps To Build An Effective Online Marketing Plan appeared first on Bobs SEO Las Vegas.