Rank tracking tools for SEO has become more popular this past recent years, as many people quickly realize their value. An SEO rank tracker gives to an overall view of your SEO efforts and how your website is performing in search results pages. It also lets you track on the algorithms updates when it comes [...]
The people-based marketing campaign has been thrown in the digital marketing mix in the past couple of years and has long been the talk of the many now that Facebook and Twitter have created their customer audience solutions for brands and platforms to take advantage on customer data for developing hyper-targeted campaigns. This increasingly [...]
Admittedly, we don’t often come across with articles that talk about a digital marketing analyst . Sure, digital marketing is a great industry to work in, but it can also bring out the stressful side of you. It doesn’t matter if you’re a technical SEO looking into aspects of a client’s website or even a [...]
If you’re a small business owner, you probably are looking for a marketing strategy that won’t break the bank. Have you heard of affiliate program? Although some people think it is a costly method and is hard to manage, for the most part, these people may actually be wrong. Here are the six benefits of [...]
The way you organize and manage your online marketing tools is one of the key factors that will influence the success of your marketing practices. Your social media platforms, for starters, can be effectively managed with the right marketing tools. These tools are definitely game changers to your digital marketing. Below are six excellent tools that are sure to enrich your online marketing practices.
Hootsuite
Known as one of the pioneers of the social media management tools, Hootsuite is a tool that is widely known by many people in the industry. One of its common functions allows you to set up the time you want your content to be posted in the calendar and it will be sent out automatically. What’s more, you can even set up reminders for yourself.
Buffer
Buffer, on the other hand, is pretty much similar to Hootsuite and has been in the social media management field for quite some time. This tool allows you to easily manage several of your social media profiles. Among its many features that are favored by its users is the ability to schedule content posting while surfing through the net using its Google Chrome extension.
MailChimp
MailChimp focuses on enhancing your marketing campaigns and make them suitable for your message. Using this tool, you can minimize your manual tasks and still maintain your personal touch. Its pre-built automation tool gives you time to focus on the strategy. MailChimp can also be integrated with other e-commerce providers using purchase info to analyze the effects of marketing as well as send out personalized campaigns.
io
This remarkable keyword tool uses two of the best keyword research tools, Google Keyword Planner and Ubersuggest. KeywordTool.io is a combination of the main functions of these two tools coupled with several additional features and innovative data. It is capable of receiving data directly from search engines, thus, it can provide more suggestions that are not shown in direct Google search. Moreover, it is also popular for its powerful ability to search long tail keywords. This tool can display up to 750 keywords and support 194 domains.
Talkwalker
TalkWalker is another great social media management tool that handles the frustration parts of managing your social profiles. It collates mentions of your brand so that you can focus on stuff that matters and are interesting. Through TalkWalker, you can have an insight on which social platforms perform best and which of them drive the most of customer engagement.
Ahrefs
Marketers are familiar with SEO as it is one of the main avenues of digital marketing. Ahrefs is an SEO tool that makes the basic SEO tasks simple and easier. It allows you to monitor the performance of your keywords, analyze contents, and backlinks, conduct keyword researches, measure social metrics and even the position of your keywords. Suffice it to say, it is like an all-around SEO tool that will greatly help you in getting ahead of the competition. Of course, there are plenty of SEO tools available today, however, only a handful provide the full plethora of relevant info and functions as Ahrefs do.
In a digital world, it is natural for companies to not see the value of direct mail marketing campaigns. In fact, the idea of fixing a budget for printing thousands of flyers and postcards may come off as plain crazy and unconventional to a generation who grew up searching the web for everything. Yet, it turns out that direct mail marketing is still the best driver of ROI, even if you par it up against digital marketing. While the business world, or the whole world for that matter, is continually shifting to electronic communication, your brand can still able to get its message across in an impactful and effective manner via direct marketing. And so, here are some things you should and should not do to ensure that you have best direct mail marketing campaign possible.
Implement your campaign with the 40/40/20 rule
Succeeding in your business venture is simpler if you just follow the 40/40/20 rule. This means that the success of your campaign lies in three parts. The first is the people on your mailing list, second is your actual offer, and the third and last are everything else from your postcard design to the copy.
Create a great call to action
The whole purpose of your direct mailings is your call to action so it must stand out among any other aspects. This does not necessarily have to be a discount or special offer. It could advertise everything from a grand opening to a contest. Your postcards should contain the call to action that allows people to purchase from you.
Know your audience
The same way every business there is, your offer is not going to appeal to everyone, so you must ensure that you have the right targeted audience and invest some time in making a great deal. After all, your ultimate goal is to gain new customers, so spending some time on your marketing list and offer are natural parts of the process.
Test out your market
Do not just be contented with the fact that you have made the best deal. Rather, ensure its effectiveness by doing a test run to measure your results. This is especially true if your business is operated in a small community.
Don’t spend too much time on design
While your graphic designer won’t be too happy with this one, it is the truth whether we admit it or not. Don’t go creating the fanciest and most eye-catching design. You must use an equal amount of time on your offer, the copy on the postcard, and the whole design.
Don’t forget to proofread everything
One of the common factors of your business being painted as unprofessional is the presence of typos. For online ads, you can edit out the typos, but once you have mass-produced your postcards, then you can’t easily change them without wasting your money. And so, you must proofread everything. Let your colleagues read it. The more times it was scrutinized, the better.
Don’t forget to follow up
Once your postcards have been delivered and you call to actions have served their purpose, it is now the time for you to take action. By that, I meant tracking coupon codes or postcards that come in. You should also compare your sales figures before your campaign versus the figures after the campaign. If you follow up and track everything, you can determine the success of your campaign.
Don’t overlook the need to get online traffic
Direct mail can be used to strengthen your online traffic. Just ensure that you have included your links to your website, social pages, and request emails for newsletters. Merging your online and offline marketing efforts will help you skyrocket customer engagement.
Good news, everyone! In 2019, you are not just limited to the basic and commonly used marketing trends and tactics as more new and fresh are to come. In fact, some businesses in Las Vegas, Nevada are already using some of these new trends to enhance their digital marketing strategy. Of course, the all-too-important things like social media, websites, video content, and many more are still basking in the glory of being the top keys to succeeding in the digital world. However, many business owners are now coming to realize that those things are no longer enough to remain competitive. So, if you’re struggling with generating good results using the existing trends, then these five 2019 marketing trends may work just fine for you.
Augmented reality
Augmented reality or also known as product placement in real time is one of the most exciting and promising advancements that we have today, which continued to progress in a steady pace during the past couple of years. Amazon and Ikea, for instance, have testing placement of décor, furniture, or any equipment in real time. Consumers arrange those things in their rooms using their smartphones and once they have planned out the whole placement, they will decide to buy the products.
IGTV
IGTV is a project developed by Instagram that allows its users to create story videos from the vertical perspective. Contrary to YouTube’s horizontal videos, IGTV has set the bar for the new vertical trend of telling your story to the world. If your business makes use of videos to promote your brand, then using this new trend can hugely benefit your business.
Evergreen content
Before you refute this trend, it bears repeating that evergreen will always stay relevant just as much as how evergreen trees retain their years for the whole year. While this trend is not relatively new, still, this is alive and surviving. Suffice it to say, it’s an immortal trend. DIYs, tutorials, the solution, how-to’s and others never get old. Therefore, be ready to generate content that people like to read over and over again. However, if you are not confident doing this, then you can employ the service of an SEO Las Vegas agency or an experienced freelance writer.
Voice marketing
More and more people are now using voice search as their primary means of searching the internet. With the sudden surge of voice-based products like Siri, Alexa, and Google Assistant, voice searchers are bound to take up the industry sooner. As a merchant, you have to leverage on this advancement while it’s still early because voice searches is a bit complex as it does not work in the same way as text-based searches.
Mobile marketing
Mobile marketing is another promising trend that is rapidly gaining popularity in the digital space. Geo-fencing, for example, is now a must-have for business owners looking to get the interest of the target markets. With RFID, Bluetooth and GPS navigation systems, geo-fencing has the capacity to deliver specific communications to potential customers within a certain location.
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A visually attractive, contemporary and optimized website can get you leads and promote your business’s growth. Nevertheless, this doesn’t guarantee you anything. What you need is to drive qualified buyers to visit your site. This is where a targeted SEO strategy becomes a necessity. Among the great benefits of an effective SEO strategy are a high rank in search results, more visibility and more chances of buyers coming to your site. For this approach to prove effective, you have to incorporate both onsite and offsite SEO elements.
Onsite SEO, also called on-page SEO that encompasses that optimization of a website’s content. Its ranking factors are the following:
Keywords refer to the search terms you are trying to rank for. Make sure to place them throughout your site and include them strategically into other elements that follow. Take note, however, that you should not go overboard with using them. Whether you are aware of it or not, keyword stuffing has the potential to damage your site’s visibility.
Content is perhaps the main key player in your on-page SEO strategy. After all, relevant content is the topmost reason people go to your site. Thus, it is imperative to offer not just relevant, but also informative and engaging content.
Site URL is often times neglected by many people. Unbeknownst to them, URL structuring can extremely affect their SEO results. Structure URLs in a manner that search engines will find it easy to crawl your site. Also, if you include relevant keywords, then the better.
Meta Description is like a snippet of information that you can see under your page’s title in search results. Edit this information using HubSpot, WordPress, or other site publishing tools.
Titles and Title Tags are also huge players in your SEO efforts so don’t forget to incorporate your top keywords into them whenever possible. Keyword placement should be natural and should make sense.
Headings are very valuable in the eyes of search engines compare to the other texts in your site. You should use the proper heading tags—e.g., H1, H2, H3—and include some keywords as well.
Offsite SEO centers on leveraging other websites and places across the internet to boost search ranking position, unlike onsite where it focuses on improving your site’s quality. Its top three ranking factors are as follows:
Backlinks are the foundation of offsite SEO which refers to the links to your site from other sites. In this case, it is best to have backlinks from high-quality and domain authority sites so you can improve the value of your site. One of the easiest and most effective ways to acquire backlinks is to create content that will compel readers to share. Other ways can also include guest blog submissions to trusted industry websites or business listings on famous and reputable industry platforms and websites.
Videos, when leveraged on properly could seriously boost your SEO. YouTube is the second biggest search engine in the web, with Google being the first. Don’t let this golden opportunity pass and create a YouTube channel dedicated to your business. In there, you can post engaging videos and place your site’s URL on the description section.
Social media doesn’t magically skyrocket your search rankings by just promoting your content on your social media accounts. However, once your content is spotted and shared by the right influencers, then that is when things will get exciting for you.
Time is as precious as your money if you’re running an e-commerce store regardless of the type. Fortunately, no matter how busy business owners can be, there are certain tasks that can be automated to save time and provide a more efficient business operation. One of the techniques for automating tasks is to determine those that require less creativity and needs a little variance. Once you have identified certain tasks per those two attributes, you can now prioritize and select the tasks that take up most of you and your team’s time. As an e-commerce business owner, if you’re looking into automating tasks within your operations, here are four that you can easily start with.
Follow up on shopping cart abandonment
Shopping cart abandonment is probably one of the biggest challenges that the e-commerce space has. In fact, it has been revealed that over trillion dollar worth of items is abandoned in carts each year. One of the best remedies to this problem is to send automated emails to customers who are seen abandoning their carts. Sure, not every customer who has received a reminder email will automatically convert, but this method still has the potential to bring in more sales from people who initially placed an order and just needed an extra push.
Use inventory management software
Big or small inventory, automating this portion of your business operations can give you a couple of extra hours and temporary relief from headaches that come with this task. If you are one of those businesses that do not monitor its inventory, then you could lose customers out of frustrations of placing orders for items that turned out to be out of stock. There are plentiful software that allows you to keep track of your inventory and even set up notifications for when your stock is empty or running low. Having this kind of convenience lets you update your e-commerce site accordingly to prevent customers ordering something that you cannot live up to.
Streamline accounting and bookkeeping processes
Business owners and entrepreneurs usually have the knack for creating innovative products and services for their customers. One thing they do not look forward to doing is the constant manual update of accounting ledgers and the long hours spent on bookkeeping. With the kind of technology we have today, you can actually simplify these processes by finding the right software. When it comes to bookkeeping, the main features to look for in a software is consistency, precision, and easiness. You can use programs that can be synced with your online store so that you don’t have to go in by hand to every sales, order, purchase, and expense just to stay on track. Before you are bombarded with stacks of receipts, invoices, and other documents, it’s better to get this settled.
Follow up on purchases with customers
This task is probably one of the few customer service works that function well when automated. That is because all customers have to do is to answer a few questions. There is no need for you to put much effort into being too creative or personal. For instance, you can just go and automate a question, “Are you satisfied with your order?.” Whatever data you can gather from these follow-ups are all useful and it is a great opportunity to pitch in some recommendations for related or similar products.
While marketing and HR teams can coexist in the same working environment without many conflicts, there never had a moment where these two had a collaborative and prolific relationship. Probably because marketing is focused on getting the company in the front line amongst its competitors, whereas HR is centered on hiring talents, managing employees, stimulating working engagement, and more. In truth, there is no need for these two different teams to collaborate, however, with how things turned out today; it could change the direction of air. By that, we mean with the new and latest trends and technological advancement, it is becoming important for marketing and HR teams to align with each other to help a business gain a competitive edge. Here are some great ways to make this productive collaboration happen.
Alliance of your company’s brand
At first glance, anyone would think that a company’s branding and visibility is solely managed by its marketing time. While this is true, HR, too, does the same thing, albeit, internally through the company’s culture and employees. As a matter of fact, your company’s culture and your company’s brand are basically just on the same boat. As a result, your marketing and HR team should work together in coming up with the message to be shared with your audience, as it should coincide with your company’s culture and employees.
Workforce recruitment via marketing
Your marketing team is tasked to develop a strategy that will win a business pitch the same way as your recruitment team does during your company’s talent acquisition. For instance, LinkedIn, a digital platform is an ideal marketing channel for hiring new people. It allows you to better understand your applicants and narrow down your search to come up with a shortlist of candidates that meet your requirements. Your website is also a great channel to draw in the right candidates, which is handled by your marketing team. Besides, attracting the right candidate ultimately leads to attracting a potential customer or client.
Internal communication
One of the main roles of your HR team is to promote employee engagement in order to keep the workers updated about the company matters and let them feel like they belong. In today’s time, HR teams have so much on their plate that sometimes it becomes hard for them to manage everything, particularly with all the communication they have to facilitate. This is the time where it is convenient and productive for marketing to team up with them as their main job is to deliver key messages to your stakeholders, and internal communication can also be included on it.
Brand ambassadors
Employees are probably a company’s biggest brand ambassadors. Their social media networks alone can already make a huge difference in boosting your brand. Work with your HR team to encourage your internal brand ambassadors to advocate your brand because employee advocacy has high potential in increasing web traffic and leads. This collaboration does not only help market your brand but also generate a large employee engagement.
What happens when you’re already using social media platforms and paid ads across several of them but your ads are not exactly getting you the results you desired? Perhaps you’re getting decent results but you’d like a bit more. Your ads could not be the problem. It could be your strategies for multiple advertising platforms that are creating havoc. Or, vice versa.
No matter how much experience you’ve had, novice or seasoned marketer can make similar mistakes in the digital space. To avoid them (or at least a few of them), here are four things that you have to watch out for during the course of your online ad campaigns.
Using the wrong platform
Do not just base your platform preference on what most of your audience use. Rather, you also have to consider what is best for your brand and product or services. Only choose and use the ones that are most sensible for what you are offering. For instance, if your product can solve the pain points of people who are looking for solutions to, then it is ideal to use a search platform like Google Ads. You can also use Bing as it has been growing steadily for years now.
On the other hand, if your products are best showcased through demonstrations or if your services have something valuable to teach to your audience, then those are good reasons to create a video promotion on YouTube and other popular video streaming websites. Then there’s also paid ads on Facebook and Instagram for other products that are not many people search for and those that do not lend itself to video.
Having ads that drive traffic to your competitor’s platform
Okay, so the scenario is you have posted a product video in your YouTube account. Now you want to have many people see it so you purchase a couple of ad space on Facebook. At first glance, you’d think it’s an excellent idea, however, when you think about it, it’s could completely throw you off your game. According to studies, ads that try to send users to a competing platform are more liable to poor performance.
Targeting audience using several specifics
While it is entirely possible to be very general when targeting your audience like using a too general search term such as “bed frame”, this won’t do any good for your website. Having a too general search term will most likely cause your ads to be completely inconspicuous since large companies with more advanced marketing strategies will simply outbid you. If you are using search platforms like Google, look for a collection of search terms that amount to a minimum of few millions of searches per month.
Using the same ad for a long time
Many small businesses create an add then run it for quite some time. When they are satisfied with the results, they usually do not log in again for the next month or so. However, all platforms perform best when you monitor or tweak them at least weekly. That is when you can see if your ad starts losing its value.
Digital marketing is basically built on three components; metrics, analytics, and ROI. But what happens now if the reports that you are basing on for your marketing decisions are no longer effective and binding? While new technologies indeed move at a faster speed when it comes to evolution, the way technology is used also moves fast. Today, the things we considered were common knowledge can possibly become irrelevant tomorrow. To clear some of the misunderstandings, here are five digital marketing myths that you may or may not know already.
High bounce rate calls for an emergency solution
Some people don’t really consider this as a myth, however, this matter is best clarified than leave it to confuse people than they already are. Before—and even now for some—people tend to panic when they see that their overall bounce rate has increased. In truth, bounce rate has to be looked at on a page-by-page perspective. If you are seeing your bounce rate from Google Analytics report, then you have to remember that this result is taken in consideration of all of your website’s web pages. This includes your blog posts and landing pages and knowing this, it is entirely normal to have almost 100% bounce rate on landing pages and blog posts. Thus, you don’t have to freak out at all, especially if your website accommodates a large number of blog posts and landing pages.
High traffic solves all other problems
It goes without saying that traffic is important. However, there are all kinds of traffic and not all are the good kind. Bad traffic could come in various forms. For starters, it could be traffic from a location that you do not service. So, if you’re a local business and do not sell internationally, getting traffic from other countries won’t help you sell more. Another bad traffic is the bot traffic in general. Of course, you need search engine bots to assess the relevance of your website. Yet, there are plenty of bots that are not from search engines and are still considered as traffic. Having this kind of traffic only twists your actual view on what is really happening on your site.
CTR is extremely valuable
Click-through rates or CTR have been positively associated with the success of campaigns and email message. What most people do not know is that CTR is not what it seems to be. It simply shows you the number of people that used a link to visit your site. It does not, in any means, indicate conversions or business impact. Having said that, CTR is imperative when you are using analytics to determine your marketing attribution. Apart from that, CTR on its own is not a metric that offers value and insights.
Email marketing is a waste of time and effort
Contrary to popular beliefs, email marketing is quite a marketing weapon when planned and implemented properly. It could immensely improve the growth of your business if you give it a chance. Sure, email marketing can be a pain and even you could go as far as say, it does not work. However, that does not mean that email marketing, in general, does not work. You just have to do it the right way. For starters, you have to let people opt-in to your email list and don’t send to people from a purchased list. Second, do not over send. You have to ensure that the frequency you are sending at is suitable for what your audience wants. Finally, only send information that is relevant to the recipients. This may prove to be harder while you are still creating your email lists, but ultimately, this will bring you huge dividends.
A great online marketing strategy is only considered as such when you have taken full advantage of all its benefits. You won’t be able to do that if you make critical marketing mistakes that will put a damper on your digital marketing strategy. For instance, a slow loading web page will make you lose brownie points no matter how good your keyword optimization is. Which is why it is important to learn about the possible online marketing mistakes you could come across during the existence of your small business.
You have not established a clearly defined target audience.
Marketing your business to every consumer using one strategy won’t optimize your online marketing success. Sure, this could drive traffic to your website, however, sooner or later, you are bound to found out that most of your site visitors are not converting into paying customers. In order for you to maximize the benefits of your digital marketing strategy, it has to be directed to a specific target audience. The smaller your target audience is, the bigger the chance of your marketing campaign successfully getting across them.
Your company website takes too long to load.
A website that takes more than three seconds to load, then you run the risk of getting low rankings with Google because page loading is one of the most critical metrics for ranking a webpage. If your website is having the same problem, then you may as well try on tools about loading speed optimization. PageSpeed Insights, for one, is a tool made by Google that allows you to measure the loading time of your page and in turn, provides suggestions to enhance it. Also, the website host should also be considered when it comes to the loading speed because only the best service providers that screen its customers can offer good loading speeds.
You do not put much attention to your marketing costs.
Don’t be too focused on your marketing campaign that you forget to consider your marketing expenses. It is important for your small business to be realistic about your marketing expenses together with its potential efficiency. Leverage on the various online marketing tools and services. However, make sure that you are still within your budget because not all can be used for free. Know which expenses to prioritize and at the same time, keep a close watch on the performance of your marketing campaign. The data and stats will help you adjust your campaign to what is best for your small business. Having said that, don’t just be satisfied with only this strategy. Instead, expand on other marketing methods such as giving loyalty awards or conducting store events.
You do not converse enough with your customers.
Perhaps one of the primary mistakes made by many businesses is their lack of communication with their customers. The Internet is as free as air so why waste the opportunity to be freely connected with our customer. Of course, your SEO efforts, blog and guest posts, and paid ads are all great ways to entice customers. However, your engagement with them after publicizing your business is what’s even more important for your success. Customer communication may be in form of comments and/or replies on your blog posts and social media profiles. So long as you keep on conversing with them, then you’re all set. Also, make sure that you respond as quickly as possible to any customer complaints and concerns whether they are from social media or review sites.
Business reviews play an important role in defining the success or failure of a business. A positive business review can enhance one’s online marketing efforts while a negative business review can cause serious problems in the marketing outputs. Most people read online reviews before deciding on which product or service to purchase. Therefore, the more good reviews your business has. the more chances you have of earning more customers. It does not only boost the credibility of a business but it also opens up an opportunity to optimize their online marketing strategy and yield to more profits. Below are four online marketing components that are hugely impacted by business reviews.
Brand building and reputation
It goes without saying that a business is only considered to be growing if it has completely met the requirements of their clients and employees. You do not need to have those fancy logos and flowery business quotation to earn a good brand reputation. A brand name develops on its own when customers give good reviews and ratings to your products or services. A business that has a list of positive reviews vetting for the quality of the business fares better in the reliability department than a business without customer testimonials, ratings or reviews.
Sure, brand building takes time to establish a strong and reliable relationship with the customers, but it should not take years for you to build a promising business and generate positive reviews. Ultimately, these good reviews are like boosters for your strategic approach to getting your brand recognized.
Business sales growth
A business that has a strong marketing presence coupled with plenty of positive customer reviews is surely one that will generate more business sales. Positive reviews lead to growth in your customers just by drawing a conclusion about your brand’s quality through those online business reviews. Furthermore, it helps bring more recommendations from current customers, hence, eventually, enhancing your service and increasing your business profitability.
A single bad review creates a room for doubt(s)
When you find a product that suits your preference, budget, and needs, it’s like an instinct to scroll down and look for its product rating. For most consumers, a customer rating or review speaks volumes on the quality of the product and just a single negative review can already make you doubt your choice and cause you to hesitate on buying it. So for customers, be careful of the all those crafty descriptions from websites because some are just there to enhance their marketing, even if it is a complete lie.
Higher on-site and off-site rankings
A positive review can boost the relevance of your product in search results and boosts the chances of your product getting to top results. Just about any good review has a great contribution to building a solid online foundation for your business. The more positive reviews you have, the higher your online visibility gets, thus, generating more sales in return. You can also leverage on reputable business review websites like Yelp or BBB to help you gain a competitive edge to international customers. These sites will not only improve your online reputation but it will also encourage customers from other parts of the world to buy from you making your business a hit.
