Wednesday, November 21, 2018

Combining SEO With User Experience For Increased Rankings

Original author of this article Bobs SEO Las Vegas - Affordable Search Engine Optimization Services

Today, creating a fancy-looking website is no longer enough especially if no one sees it. The
once considered flimsy things like content and off-page SEO are now considered big key players
along with user experience.

Since search engine algorithms have evolved in extravagant ways over the years, their ability to
understand what users like and what they do not like have also heightened. Now, Google has strongly
insisted that user design functionalities such as page loading speed and responsive design directly
affects SEO.

For instance, if your website is performing poorly, it will result in poor user experience, thus leading
to a low ranking. Of course, keyword optimization and the like are still essential, but it’s much more
about the overall online experience, whether it’s about ease of use, quality of the content, and site navigation.
And so, we are now left with the big question of how to satisfy both the user experience and SEO
aspects without compromising the other?

User Paths

One of your website’s goal must be to allow users to accomplish their search intent when they
enter your website. In order to do that, you can place planting paths and action items (i.e., call-to-
action buttons) that are simple and easy to follow. If you could prove that a user’s intent is
optimized can improve your site’s efficiency, then chances are your website will show on higher
search engine results page.

Site Structure

Web crawlers function in helping define search algorithms by indexing content and returning it
to search engines. If your website has a good structure, then the easier for crawlers to access and
index your content. Gone are the days where you have to use old web formats like Flash and
Javascript because now modern formats such as XHTML and CSS take precedence.


Easy to navigate and flexibility qualities are essential in the user experience as much as the
structure your URLs matter to those hidden crawlers examining your website. Keywords that
contain URLs are not considered as black hat tactics so it is best to incorporate them for crawlers
to recognize easily. In general, the more detailed and accurate your URLs are, then the better.

Site Speed

A site speed is not considered as one of the criteria in calculating its ranking. When a user found
your website through an organic search and then returned to search engine results pages a few
moments later, it will still be the picked up by search engines. Also, having a slow page
speed also means search engines can’t crawl as many pages, which in turn, affecting those

Usability Testing

Maintaining and improving your Las Vegas SEO ranking means taking into account the usability of your website.
Fortunately, it doesn’t take plenty of time to perform it especially if you’re just targeting on one
objective at a time. Questions like does your website work and how is it performing based on the
user experience are two things that must be considered.

Poor Navigation Matters

You should also fix poor navigation or website structures as soon as you can to avoid harming
your SEO ranking.

Finally, you must also avoid having outdated or broken links that could put a hamper on your SEO score,
something that could most likely happen when your website has not undergone a regular usability testing in
a while.

The post Combining SEO With User Experience For Increased Rankings appeared first on Bobs SEO Las Vegas.

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