In the marketing world, there’s no escaping the real battle with every brand and
retailer vying for the attention of their target audiences. One of the big reasons why
traditional marketing has become obsolete as opposed to digital marketing that has
gained the favor of most people is because nearly everyone today is on the internet.
As a result, brands saw that it is sensible to allocate resources and focus on where
they are likely to get the highest ROI and that is digital marketing.
Social media marketing has proven time and time again that it is one of the best ways
to tap into digital marketing. Outside of being an extremely sufficient avenue, this
marketing form is the ideal way to go because popular social media platforms are
known for attracting users and keep them coming back.
Currently, millennials are the largest generation that makes use of social media,
which is why it is a bad idea to ignore them.
And so, here are some simple yet effective ways you can up your
marketing game that will resonate with millennials.
1. Conduct challenges to boost audience engagement and convert them into sales
Not every time millennials browse their Facebook and Instagram feed are they
looking for things to buy. Bearing this in mind, it is crucial to be creative about the
types of marketing campaigns you will use. They should be able to stand out from the
competition and be able to engage with your millennial audiences to make them trust
your brand and eventually turn into customers. It has been discovered that challenges
and contest will do exactly those things as most people love dares and challenges. So
think of a challenge that will keep them engage and make them willing to participate
in. The challenges will be a great opportunity for you to highlight your brand and
engage with them even more.
2. Keep it simple but conversational
Millennials are clever and they will hardly be impressed if your marketing methods
are obviously too ‘salesy.’ In addition, it is difficult to attract them as they likely
encounter a great deal of clutter every day from various platforms they engage on. If
this is the case, what should you do then?
For starters, cut to the chase. Most social networks offer users the chance to upload
different forms of content including images, videos, text, GIFs and more. As a
marketer, those several opportunities will get in your way of reaching your audience.
The key here is to know how to deploy the alternatives properly so your content
generation spends does not go to waste. Keep your messages simple and
conversational. Millennials dislike jargon and are attracted to brands that use their
lingo. Speaking to them in their own language is the best way to get their attention.
3. Use a chatbot for your business
A good chatbot is a great tool for your business. In fact, chatbots have become an
important player in the lives of social media platforms. As you have probably noticed,
Facebook is the most notable social channel today that uses chatbots. With chatbots,
you have the opportunity to gain more customers by showcasing your product catalog
and providing them the option to buy your offerings. For instance, Facebook users
have the option to purchase items without having to leave Messenger.
Moreover, chatbots help provide a personalized experience to potential buyers by engaging with
them. They achieve this by letting you categorize your users based on actions they
have taken. As a result, it also allows you to produce content based on their needs.
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